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Rajeswer Naidu He is a businessman dealing in industrial electronics products in Goa, India For over 10 years, he (along with his wife) runs the business in the name of M/s Suraj Enterpris's, an ISO 9001:2000 company (www.SurajEnterpris-s.com). |
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In 1999, he wanted to diversify his business. He thought of starting a business online and researched for the possibilities of starting a part-time business on the internet. After about 6 months of research, he realized that the online business concept was not suitable for Indians (for operating from India at that time). He also noticed that an average American could start an online business with less than a 'week's salary'. But, an average Indian could not start with his/her '2 months salary' (without considering the marketing expenses. In spite of the facts, in the year 2000, he launched his online business (www.IndianITMarket.com). But was clueless as to how to run the business. He did not find an expert in India to guide him, and could not afford the fees charged by the consultants from west. Ultimately he had to close down his internet business due to insufficient knowledge and experience. From that point, he has been closely watching the internet and had been experimenting with various ideas and concepts of internet marketing. Today he is in a position to help others and wants to help as many people as possible. With that mission in mind, he has written this book. In this book he teaches you what he has learnt in the past 7 years! |
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